Death of the cookie: to deprecate or not to deprecate?Įven though the discussion about 3rd party cookies going away has been around for a while, cookies remain the most common data-tracking method today. Let's review popular mechanisms that allow tech giants to track user data and behavior on their sites.
The default is that our actions on the web are not private. Information that allows organizations like internet providers and other interested individuals and entities to identify users and to determine their web behaviors. With the right tools at hand, this scattered data can snowball into a significant set of information.
For example, Google tracks 80% of the global sites that its users visit, while Facebook and Amazon track 24% and 19% of all sites respectively. The websites we visit daily get us hooked.
We all leave a huge trail of data as we move around the web: search queries, website visits, personal information, credentials, etc. When it comes to data privacy on the web, we can say for sure that no one’s data is completely safe.
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